I worked on a promo campaign for the broadcast network Unimas. The Halloween branding featured zombies staying in and watching movies at a haunted house, I designed various promotional elements and deliverable used to promote the holiday and the programming during October.
Design Notes:
- The project involved a lot of green screen keying and compositing. They had on elaborate makeup and the outfits were a bit more challenging than usual in terms of pulling a matte.
- The social media posts were designed to look like still images but actually be videos that startle the viewers if they lingered on it too long. The main Instagram post brought a level of interaction to mimic the look of a post inside the video, also intended to trick the audience.
